You can have it good, cheap, or fast. Choose two.

A challenge that we are often approaching when working with a client to build a new website or application.

Most have the folowing criteria to start with.

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“We would like the website you build for us to be:

– a best in class website

– not cost too much

– and finished by the end of next week”

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A useful reminder, for ourselves and our client would be to read the following article by Oliver Burkeman (The Guardian, Saturday 11 January 2014) before we get started!!

This column will change your life: triple constraints
All too often, we respond to tradeoffs not by choosing, but trying to avoid choosing – and screwing ourselves up in the process'”