Search Engine Optimisation

Search Engine Optimisation (SEO) is one of those topics that people tend to start feeling anxious about.  Partnering with the right team should give you peace of mind that they will listen, advise and create content and a website design that works well for both your website visitors and search engines.

Looking at the challenges you face in your industry enables us to ask the right questions about vocabulary, keywords, competitors and user experience (how visitors use you site).

Location is also something to consider when reviewing your SEO strategy – are you looking to target customers in a specific area – town, city or region or is the world your oyster? Both these points have a bearing on how you would choose and refine your keywords/phrases.

Making sure you have a firm start with a clean website structure, a well-ordered  linked site and content that maximises your keywords is our priority.

If you’re promised “Number 1 slot on Google”… walk away.

The technology that search engines use to gather results changes regularly and any number 1 promise is an empty one.

SEO is a big topic and overlaps website build and content strategy, so let’s start with some common questions:

DO I NEED HELP WITH MY WEBSITE SEO?

Do you have a list of keywords, long-tailed phrases that you weave through your content?

Does your site rank well for your chosen search terms?

How often do you analyse your websites pages to identify whether they’re optimised effectively?

If you answered no to any or all of these questions, then read on. 

WHAT IS AN SEO CAMPAIGN?

Most SEO campaigns follow a similar process:

Site Review

Review and benchmark your current content and search results – where are you now?

Research best options for keywords and phrases to target. compare against other companies doing well for the words you target.

Review your existing website content, page structure, use of categories, tags and interlinking between content on your site.  Discuss strategy for your industry.

From detailed keyword research to our full technical website audit, we start by understanding where you are now.

We can then recommend the most effective strategy to get you where you want to be.

Content

Create a plan to generate content – e.g. an editorial calendar / schedule. contact external sources for possibly guest blog posting, news article, forums , social media groups, backlinks etc. allocate time each week / month to write content.

Create good graphics – a house style or create standard sized graphics that fit your website. ensure your content is on-page optimised.

Measure

Benchmark your search position for keywords. review the site and search results. implement recommendations on your website.

WHAT DOES A TYPICAL 6 MONTH SEO PLAN LOOK LIKE:

From: 

12 hours initial review, implementation and first month activity – 12 hours.

4 hours per month to help write/submit, enhance your content –  8 hours
(fortnightly blog).