How To Boost Your Website on Mobile Devices With AMP

February 9, 2016     / / / / /


Currently, there is general awareness that when building and maintaining a website, you need to make sure that the following three points are covered as far as possible:

  1. Write unique and valuable contents
  2. Offer an amazing user experience
  3. Page Speed

We are always on the move and connected to Internet and whilst we surf, we demand information at our finger tips. This puts extra weight on web developers shoulders’.  In most cases developers are asked to build websites that load super fast without applying changes on a hardware level.

The need for speed is doubly important as slow speed brings low engagement levels – there is no second chance.

Performance issues on your website means that visitors will leave your website and you have potentially lost customers.

Fortunately, these demands are being reviewed by organizations such as Google. They are researching and building tools that can help designers build faster websites.

In this blog post, we review an interesting new open source project called: Accelerated Mobile Pages which is supported by Google and already in use from other technology companies such as Linkedin, Pinterest, Twitter, and other businesses such as the BBC, AtlanticMedia, and The DailyMail.

What is AMP

AMP (Accelerated Mobile Pages) is an architectural framework that aims to make the mobile web faster. This project was built with easy integration/implementation in mind, meaning that it should be easy for developers to integrate the AMP framework into a website and feel it’s benefit.

In brief, the idea is to load the AMP JavaScript library and then start applying new custom HTML attributes to the web pages in order to have those pages use a valid the AMP HTML format.

At the moment the current include for the library is:

<script async src=””></script>

If you want to start playing with this, follow the guidelines listened in the Get Started documentation.

It is worth mentioning how some CMS (content management systems) like WordPress, started working on this new concept. At the moment, having searched the website, it is possible to download a plugin that will allow WordPress websites to run the accelerated mobile pages (AMP) frameworks on their posts. Here the link to the plugin: AMP

In just few months there will already be websites that have started to work on implementing this original technology and we feel that 2016 will be the year where this tool becomes an arena for developing websites with close attention to the mobile user.

What to know more?

Please visit the following link to know more about this project:

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