• Constructing sites for better search engine indexing
  
• Site audits to recommend improvements to existing sites
  
• Highly search engine optimised pages that target specific keywords and phrases
  
• Intelligently submitting sites to search engines and directories
  
• Comprehensive reporting and monitoring of search engine traffic

All our web designs are firmly geared towards achieving high rankings. Our results speak for themselves.

TPG's Approach To Search Engine Optimisation

Our search engine optimization services, at TPG, are designed to get your site noticed when potential users are looking for information, products and services you have to offer. As every client is different, we believe that a successful search engine optimisation campaign should be customized towards each client's individual needs. We strive to target the Internet's major search properties, which will attract qualified prospects to your site. The campaign begins with the selection of your keywords, as they are the foundation of your search engine optimization campaign.

Research shows that over 80% of prospective web browsers use search engines to find relevant content and that online searches are the most widely used methods of attracting visitors to a website. As a result, competition is strong among the top search engines. All major search engines use a unique methodology, algorithm and/or formula to determine a website's relevance to keyword queries that consider a variety of HTML elements of a website.

Relevance requirements are active and evolve rapidly creating new arrangement challenges weekly. With all these factors combined, search engine placement is complex and difficult to manage. It is critical that your website is optimized to appeal to search engines and is properly maintained to ensure that as the search criteria changes, you maintain high rankings within the results pages of the search engines.

Keyword Analysis

To launch a successful search engine optimisation campaign it is essential to know what the keywords and key phrases are that people use to search the Web. TPG's keyword analysis program helps you in determining which keyword phrases you should be targeting. Keyword selection is a critical process in your search engine optimisation campaign because it works to direct only qualified prospects to your site.

Our keyword analysis and selection process is designed to identify and target all relevant keywords to guarantee that only the most qualified users will find the specific pages within your site that contains subject matter in which is relevant to them.

Using Web analytics technology TPG can also analyse your current website to identify the most effective keywords for your search engine optimisation campaign.

Competitive Analysis

In this competitive analysis part of your search engine optimisation campaign, TPG will provide you with necessary tools to rise above your competition and maintain a top position among search engines. After establishing the most effective keywords, TPG will provide you with a broad competitive analysis and baseline report showing you where you are relevant to your competition for each keyword.

TPG will also provide you with research on the demographics (age, gender, income, region) of your visitors, along with the demographics of your competitor's visitors. This phase of the optimisation process will provide us with a foundation necessary to build a most successful campaign from.

Content Enhancement

After effective keywords have been agreed upon and a strategy has been formulated to outperform competitors, TPG will begin on the content enhancement phase of your search engine optimisation campaign. Content enhancement involves the modification and/or enhancement of content for your website. TPG will modify the placement existing content, add new content and/or remove existing content. Since we know that each search engine spider crawls your site, keyword placement is our number one priority. To have an effective keyword, the keyword itself must be present in more than one location. Keywords are more effective if they are placed in the Page Title, Headings, Meta tags, Text, and Hyperlinks.

Since our number one goal is to achieve top placement for the right keywords and not to trick the search engines into listing your pages, TPG will ensure that the keywords are incorporated into your site in the appropriate places. Including these keywords only in your content is not enough. TPG has many years of experience in constructing premier search engine optimisation campaigns.

Code Creation & Enhancement

When it comes to making your website search engine friendly, effective copy writing is just a small part of the battle. Despite the seeming complexity of search engines, they are not yet complex enough to read all the content that browsers display. Flash, Java script, DHTML and framing technologies are just a few types of web design, which can pose problems for search engine spiders. While they create appealing sites for users, they can stop search engine spiders from effectively crawling your site.

Regardless of whether your site was programmed in pure, easy to read HTML, it still may not be relaying appropriate information to the spider. Title, Headings, Meta tags, Text, and Hyperlinks are all important elements in effective code writing as search engines refer to a specific code for determining content within a web page.

Websites, which are database-driven, may also create another obstacle for search engine spiders. If proper search engine optimization is not obtained, your website may be unreadable to search engines, which in turn can adversely impact your sites ability to generate search engine traffic. TPG's experience with this coding will allow us to work with your existing content rather than against it.

Link Enhancement

Your site may contain information on a subject, but how qualified is your site to talk about it? After the content within your site is geared towards appropriate keywords and search engine spiders can effectively navigate it, the search engines will attempt to determine its relative importance.  The relative importance of your site can be enhanced by the addition of both outbound and inbound links to and from other web sites, which contain similar keywords and themes.

Search engines, which are relevancy based use linking methodologies to determine the relative credibility of one site versus another with respect to subject matter. Your web site will gain more credibility if the outbound and inbound links for you site are related by keyword and/or theme. Outbound and inbound links can have both positive and negative impacts on your sites ability to achieve and/or maintain top positioning for the keywords you desire.

TPG will work with you to increase the number, quality and manner in which other sites link to your site. TPG helps you to identify relevant sources for links, to which pages the link should direct users to, and how they link.
Code Implementation

The next step in search engine optimization, after content, code, and link enhancement processes are completed, is implementation. TPG offers different levels of implementation, which address the individual needs of our clients.

TPG can implement search engine optimisation by preparing a release that contains a hard copy document and a custom tailored CD with all the code the client needs to make changes. This process allows your team to paste the optimised code from the CD into your current pages. Depending on how much access TPG has, we can also implement search engine optimisation by accessing your web servers and uploading the coded pages.

Web Page And Directory Submission

Last, but not least, TPG will ensure that every page of your recently optimised site is included within the indexes of all the appropriate search engines. Both effective copy writing and a comprehensive understanding of search engines are necessary in the submission of directories. TPG ensures that your directory submissions are in compliance with the directory's technical parameters and guarantees that you listings are as keyword rich and relevant as possible.

Do we sound like people you could do business with? If yes, then get in touch.